THIS wks MEDIA REPORT is on
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Da VOLS!


First name the above former members of the local broadcast community and win a dinner from Brother Jacks, nine cold beers from the Yard Arm, a two hour visit to the Alhambra Motel on Kingston Pike, and a weekend on Jake Butcher's house boat (SCUBA equipment available at a minimal charge), post your answers below in the comment section.

Our second topic is all about the BIG ORANGE. Also post your thoughts about the rest of the season in the comment column. Bless their hearts, Arkansas just beat them like a red headed step child!




In olden times the University of Tennessee use to practically give away the broadcasts of their games to any station who wanted them. When WKGN went on the air in 1947 one of the driving forces behind the new station was UT football and bringing a kid named Lindsey Nelson over from WROL to do the broadcasts. Nelson had worked for General Neyland selling advertising in the printed baseball programs and also doing a little play by play. When the founders of WKGN approached him about moving to the new station the carrot of doing the games was all that was needed.

In the late 1960s WATE (AM 620 radio) carried both football and basketball games, while just about any station outside the Knoxville market was welcome to broadcast the games. WATE started calling themselves the flagship station of the Vols and it flew all over the kids running WIVK. When the games became big business and WATE moved from WETE to WRJZ, WIVK grabbed the games and the hallowed title of Flagship Station. Later when the broadcast privilege was auctioned off to the highest bidder JACOR (owner of WMYU) crunched the numbers and bid up to the point where the cost would still allow them to make money with the broadcast. WIVK bid higher and today they still own the games locally and the right to call themselves the FLAGSHIP Station.

After the fine performance of the Big Orange out in Bill Clinton Country most fans are gearing up for basketball! As the sports pundits told us Sunday morning on WBIR, the Vols sucked in every aspect of the game against the Hogs. What really shivers our timbers is the fact that Kentucky AND Vandy are not the door mats of old.
To slither into a Peach Bowl or, heaven help us all the Music City Joke Bowl, the Big Orange has to crawl by both of these kids.

At this point most are saying, lets remember our Georgia win (although Georgia stinks worse than a whistle pig three days dead on Kingston Pike) and move on over to the house of Pearl.


No matter how dejected we are we will still fire up WIVK come Saturday morning and listen as we negotiated the weekend chores right up until kick off. Da Vols are now an official brand of Da Frog and right now sales boys and girls are on the street spewing the old line of "NEXT YEAR" to the advertisers. Truth is next year things could turn around and if there is one thing we agree on it is UT is one of the biggest "NEXT YEAR" teams in the SEC!

This is how they started, can you name them and what they are doing today?



A RANT from a Viewer, TV ratings, Radio buying tips, the Radio Graveyard.



Sunday
11-05-06
Media Report


November is another ratings time for TV, it is also the month radio starts to finish their fall ratings and it is a month for Thanksgiving Turkeys.

According to one e mailer all the turkeys are not necessarily surrounded by artery choking starches and gallon bottles of Wild Irish Rose. Before you read their note let me assure you this came from a living person and was not a figment created by someone indulging in a pre-Thanksgiving taste of brown whiskey. If anyone finds it offensive then they should post in the comment section and as always their unedited response will be added.

Now the rant:

"Just my opinion."

"I have a name for each station and their so-called
news people who seem to move faster than a marker does
in a game of Monopoly. Which leads me to say that my
7 year old grandson sends me better unassisted emails
than one could get from local TV newspeople."

"Anyway, back to The Land of the Nerds! That is my
descriptive phrase for Channel 10. That weather girl,
whatshername, Julia?, but not Roberts, dresses and has
a hairdo like my Grandmother had in the 1940s, and Julia
even dresses like Grandmother did back then."

"And the noonday guys are definitely not dumpster
divers. They are so polished dressed in their suits, sit
in 2 chairs set at a 45 degree angle. Ben and Mike?
They look like the two guys who sit in similar chairs
just inside Smith Mortuary. The guys that tell you
where to go, I mean, which chapel you should proceed
to. Ben & Mike will probably advance to a career as
mortuary greeters."




"Anyway, that is my rant about Land of the Nerds. More
to follow in future days."

Again, a VIEWER'S thoughts not mine, also if your station was not mentioned feel free to post or come on back and see when this viewer send in another thought or ten.

Local TV news is fun to watch and the gaps in everything from reporting to dress are widening between the various stations. What do YOU think is the cause? Talk among yourselves and post below!


More than a few local radio stations will be swimming in a dry river bed when the flow of political ads dries up after Tuesday. If you are going to buy time from any of them be sure to remember they are coming off one of the most lucrative elections in years and even though the holiday advertising is a nice tree to shake they can all see the dark ugly January days right over the hill. Remind them of it and bargain for a better rate! It really can be fun if you get the right gal or guy and all of them (OK with the exception of WIVK cause they stay sold out) have the latitude to extend your buying power. Good luck and have FUN!


I am going to really get back into the old days of TV and radio starting next Sunday. More than a few great pictures from the past have been coming into the media bunker (send yours to wjonair1@aol.com) and I will be posting them for you to see. We also will look back at the radio graveyard and see if anyone remembers the victims or better yet their crimes. As for TV, I still think WBIR.com kicks donkey with their look back at their 50 years of broadcasting. If you keep missing their fine packages, just dash over to their site and check them out.


The November TV sweeps have just started and it really does look like WVLT is moving past WATE and taking aim at WBIR. If you like to read numbers and charts then here is what the first few days of the TV ratings looked like.



-WVLT News at Noon #1
-WVLT First at 4:00 #1
4:00 beats Style on WBIR and OPRAH! on WATE!
-WVLT @ 5:30 gains from nice lead in via Andy
-CBS Evening News w/Katie Couric averaging WAY ABOVE where it was one year ago
WVLT all Vol Special at 7:30 statistically ties WATE’s Tailgate special
-WVLT Volunteer TV News at 11:00 BEATS WATE garnering three times as many viewers as WATE
6:00 A.M. – 11:30 P.M. LOCAL NEWS CUME HOUSEHOLD TOTALS
WBIR 243,000
WVLT 192,000
WATE 134,000
4:00a 20.97 WVLT/CBS RT SH HH WBIR/NBC RT SH HH WATE/ABC RT SH HH
21.93 1.0 4.7 5 _2.8_13.0_21.45__15 2.9 13.4 15 1.4 6.5 7
4:30a 22.79 1.2 5.4 6 EARLY TDAY-NBC 2.8 12.4 15 ABC NWS-MORN 2.4 10.5 12
22.21 _1.4__6.5_22.06___7 1.3 5.8 7 _2.7_12.2_22.50__14 2.7 12.0 14 _2.7_12.2_22.50__14 3.1 13.9 16
5:00a 24.31 CBS MORN NWS 1.3 5.3 7 10 NWS-500A 5.7 23.5 30 GD MRN TN-5 3.4 14.0 18
25.17 _1.5__6.2_24.74___8 1.8 7.1 9 6.3 24.9 33 4.1 16.4 22
5:30a 23.62 ET THS MORNING 2.2 9.2 11 5.4 22.8 28 3.2 13.6 17
23.87 2.3 9.5 12 _5.9_24.3_24.24__31 6.2 26.0 32 _3.4_14.0_24.24__18 2.8 11.8 15
6:00a 27.24 2.1 7.9 11 10 NWS TODAY 6.9 25.4 36 GD MRN TN-6 3.2 11.6 16
31.88 2.2 6.7 11 8.8 27.6 46 4.6 14.4 24
6:30a 34.56 2.7 7.8 14 9.5 27.6 50 4.6 13.3 24
37.38 _2.3__7.9_29.76__12 2.6 6.9 14 _9.5_28.9_32.76__50 12.6 33.8 66 _4.3_13.3_32.76__23 5.1 13.5 26
7:00a 37.47 EARLY SHW1-CBS 1.8 4.9 10 TODAY SHW 11.1 29.7 58 GD MRN AMR-ABC 4.7 12.5 25
35.71 _1.8__4.9_36.59___9 1.8 5.0 9 8.9 24.9 46 4.0 11.3 21
7:30a 37.29 EARLY SHW2-CBS 2.2 6.0 12 8.9 23.9 47 3.6 9.7 19
37.45 2.2 6.0 12 8.5 22.7 45 2.5 6.7 13
8:00a 36.54 2.2 5.9 11 7.9 21.5 41 2.3 6.4 12
35.41 2.2 6.2 11 7.4 20.9 39 2.6 7.3 14
8:30a 35.76 2.2 6.1 11 6.1 17.0 32 2.1 5.9 11
36.24 _2.2__6.1_36.45__12 2.4 6.7 13 _8.1_22.2_36.48__42 5.9 16.3 31 _3.0__8.2_36.48__16 2.0 5.4 10
9:00a 37.13 REGIS&KELLY 3.0 8.1 16 TODAY SHW2-NBC 5.2 13.9 27 JUDGE JUDY 3.2 8.7 17
37.22 3.0 8.1 16 4.6 12.4 24 _3.1__8.4_37.18__16 3.0 8.0 16
9:30a 37.23 3.1 8.2 16 4.2 11.4 22 JUDGE J BROWN 3.0 8.1 16
36.79 _3.1__8.3_37.09__16 3.2 8.7 17 _4.6_12.3_37.09__24 4.2 11.5 22 _3.2__8.7_37.01__17 3.5 9.4 18
10:00a 36.35 MONTEL WILLIAM 2.4 6.7 13 MARTHA 4.5 12.4 24 RACHAEL RAY 1.9 5.1 10
36.90 3.1 8.3 16 4.1 11.1 21 0.8 2.2 4
10:30a 37.35 4.1 11.1 22 4.4 11.9 23 0.8 2.3 4
35.66 _3.6__9.9_36.56__19 4.8 13.4 25 _4.4_11.9_36.56__23 4.4 12.4 23 _1.2__3.4_36.56___6 1.4 4.0 7
11:00a 35.36 PRICE-RT 1-CBS 5.5 15.4 29 ELLEN 2.3 6.5 12 VIEW-ABC 2.7 7.7 14
35.74 _5.6_15.7_35.55__29 5.7 16.0 30 2.7 7.7 14 2.5 6.9 13
11:30a 35.86 PRICE-RT 2-CBS 6.8 18.9 36 2.6 7.2 14 2.5 6.9 13
35.59 _6.5_18.3_35.72__34 6.3 17.6 33 _2.7__7.6_35.64__14 3.2 8.9 17 _2.7__7.5_35.64__14 3.0 8.3 16
12:00p 35.79 WVLTNEWS AT 12 6.2 17.4 33 10 NWS@NOON 5.0 13.9 26 WATE 6 NEWS-N 2.3 6.4 12
36.25 _6.1_17.0_36.02__32 6.0 16.7 32 _4.5_12.5_36.02__23 4.0 11.0 21 _2.6__7.1_36.02__13 2.8 7.8 15
12:30p 37.66 YOUNG&RESTLESS 7.4 19.6 39 BEV HLLBILLIES 3.7 9.8 19 MILLIONAIRE 3.4 9.0 18
37.56 7.1 18.8 37 _4.1_11.0_37.61__22 4.5 12.1 24 _3.4__9.0_37.61__18 3.4 9.0 18
1:00p 39.21 7.7 19.8 41 DAYS-OUR LIVES 5.6 14.2 29 ALL-CHILDREN 2.8 7.1 14
38.56 _7.4_19.4_38.25__39 7.5 19.4 39 5.7 14.9 30 2.0 5.2 11
1:30p 36.63 BOLD&BEAUTIFUL 6.7 18.3 35 6.1 16.5 32 2.0 5.5 11
38.60 _6.6_17.5_37.61__34 6.5 16.8 34 _5.8_15.1_38.25__30 5.8 15.0 30 _2.1__5.4_38.25__11 1.5 3.9 8
2:00p 37.71 AS WORLD TURN 6.4 17.0 33 PASSIONS-NBC 4.2 11.2 22 1 LIFE TO LIVE 1.8 4.8 9
38.65 5.3 13.8 28 4.2 10.9 22 2.3 6.1 12
2:30p 37.25 4.9 13.1 26 4.2 11.2 22 2.6 7.1 14
37.10 _5.4_14.4_37.68__28 5.1 13.7 27 _4.3_11.5_37.68__23 4.6 12.5 24 _2.2__5.9_37.68__12 2.2 5.9 11
3:00p 39.62 GUIDING LIGHT 5.0 12.6 26 DR. PHIL 5.5 13.8 29 GENRL HOSPITAL 2.7 6.7 14
39.89 4.8 11.9 25 6.1 15.2 32 2.9 7.4 15
3:30p 41.64 4.8 11.4 25 7.7 18.5 40 2.4 5.7 12
41.51 _4.8_11.9_40.66__25 4.8 11.5 25 _6.9_16.9_40.66__36 8.2 19.7 43 _2.5__6.1_40.66__13 2.0 4.8 10
4:00p 44.19 WVLT-NWS 1ST@4 6.2 14.1 33 STYLE 5.0 11.3 26 OPRAH WINFREY 4.8 10.8 25
47.12 _5.6_12.3_45.66__29 5.0 10.6 26 4.2 8.8 22 5.9 12.5 31
4:30p 51.18 GOMR PYLE USMC 4.3 8.5 23 4.6 9.0 24 4.5 8.8 24
54.55 _4.7__8.9_52.86__25 5.1 9.4 27 _4.8__9.7_49.26__25 5.4 9.9 28 _4.9__9.9_49.26__25 4.3 7.8 22
5:00p 54.82 ANDY GRIFFITH 6.0 10.9 31 LIVE AT FIVE 8.0 14.6 42 WATE 6 NEWS-5 7.3 13.3 38
56.88 _6.2_11.1_55.85__32 6.5 11.4 34 9.4 16.5 49 _7.8_13.9_55.85__41 8.2 14.5 43
5:30p 59.42 WVLTNEWS 530PM 7.1 12.0 37 10.6 17.9 56 INSIDE EDITION 8.4 14.2 44
61.19 _6.8_11.3_60.30__36 6.5 10.6 34 _9.8_16.9_58.08__51 11.3 18.5 59 _8.0_13.2_60.30__42 7.5 12.3 39
6:00p 63.84 WVLTNEWS AT 6P 5.8 9.1 30 10 NEWS 6P 16.2 25.3 85 WATE 6 NEWS-6 8.5 13.3 44
64.93 _5.5__8.5_64.38__29 5.2 8.0 27 17.1_26.6_64.38__89 18.0 27.7 94 _8.8_13.6_64.38__46 9.1 13.9 47
6:30p 65.32 CBS EVE NWS 5.9 9.0 31 NBC NITELY NWS 16.5 25.3 86 ABC-WORLD NWS 9.1 13.9 48
65.80 _5.9__9.0_65.56__31 6.0 9.1 31 15.2_23.2_65.56__80 13.9 21.2 73 _8.6_13.2_65.56__45 8.1 12.4 43
7:00p 66.45 WVLTNEWS AT 7P 4.5 6.7 23 WHEEL-FORTNE 13.0 19.6 68 JUDGE JUDY 8.0 12.0 42
67.32 _3.9__5.9_66.89__21 3.4 5.0 18 13.2_19.8_66.89__69 13.4 19.9 70 _7.8_11.7_66.89__41 7.7 11.4 40
7:30p 68.70 ALL VOL SPECL 3.9 5.7 20 JEOPARDY 13.2 19.2 69 TENN TAILGATE 4.3 6.3 23
71.65 _4.0__5.7_70.17__21 4.1 5.7 21 13.1_18.6_70.17__68 12.9 18.0 67 _4.2__5.9_70.17__22 4.0 5.6 21
8:00p 73.78 SURV:COOK-CBS 8.1 11.0 42 MY NM-EARL-NBC 10.4 14.0 54 UGLY BETTY-ABC 7.8 10.6 41
73.73 9.1 12.4 48 _9.3_12.6_73.75__49 8.3 11.2 43 7.0 9.5 37
8:30p 75.57 8.6 11.4 45 OFFICE-NBC 6.4 8.5 34 6.8 9.0 36
76.65 _8.7_11.6_74.93__46 9.0 11.7 47 _6.6__8.7_76.11__35 6.9 8.9 36 _7.0__9.4_74.93__37 6.5 8.4 34
9:00p 77.42 CSI-CBS 13.3 17.2 70 DEAL-DL-TH-NBC 11.4 14.7 60 GREYS-THU9-ABC 9.8 12.6 51
78.70 14.4 18.3 75 12.7 16.2 67 10.5 13.4 55
9:30p 77.22 13.6 17.7 71 14.0 18.1 73 10.0 13.0 52
76.68 13.8_17.8_77.51__72 13.9 18.1 73 13.4_17.3_77.51__70 15.6 20.4 82 10.2_13.1_77.51__53 10.4 13.5 54
10:00p 71.94 SHARK-CBS 9.2 12.8 48 E.R.-NBC 11.2 15.5 58 6 DEGREES-ABC 4.9 6.8 26
67.87 7.8 11.5 41 10.3 15.1 54 3.6 5.3 19
10:30p 61.14 7.6 12.4 40 9.9 16.2 52 3.3 5.4 17
58.18 _7.9_12.3_64.78__42 7.2 12.4 38 10.2_15.8_64.78__54 9.6 16.5 50 _3.6__5.6_64.78__19 2.7 4.6 14
11:00p 55.02 WVLTNEWS AT 11 6.5 11.9 34 10 NWS NTEBEAT 11.9 21.7 62 WATE 6 NEWS-11 2.6 4.7 14
49.76 _6.2_11.9_52.39__33 5.9 11.9 31 11.7_22.4_52.39__61 11.5 23.1 60 _2.0__3.9_52.39__11 1.5 3.0 8
11:30p 44.92 D LETTRMAN-CBS 4.2 9.2 22 TONITE SHW-NBC 7.4 16.5 39 ABC-NITELINE 2.0 4.5 11
41.56 3.7 8.9 19 4.8 11.4 25 _1.8__4.1_43.24___9 1.6 3.8 8
12:00a 39.21 3.7 9.5 19 3.8 9.7 20 J KIMMEL-ABC 0.5 1.2 3
36.96 _3.6__8.9_40.66__19 2.9 7.8 15 _4.9_12.1_40.66__26 3.7 10.1 20 0.2 0.6 1