BIG REPORT THIS WEEK!




Media Report
10-29-06




Hi GUYS!

Lots of things bubbling up last week with our various local media tribes. Just as your noted gatherer of bovine scatology was declaring the Tyler Harber (see knoxnews.com) saga slipping into the sunset the BIG PAPER and a few local politicians pull a Lazarus on the story!

First Lumpy (no joke that is what they call this civic leader) was on WVLZ talking with Lloyd and the guys when Chad (another player in the story) called in to talk about stolen computers.

Lost yet, hang on it is about the reporting and not the story so just stay with us for a second.

Lumpy invited Chad to a big meeting where the investigation of said computer along with many more bothersome things, reportedly connected to Tyler's former boss, was going to be started. Chad told Lumpy he had a day job and couldn't make it, but the BIG PAPER showed up and had a picture of Lumpy on the front page!

Along with the BIG PAPER, the WVLZ gang is also reporting and PARTICIPATING in the story. An e mail from Lloyd and his side kick Kelvin flew in over the cyber transom last week and it warrants inclusion into this week's column. Before you read it let me say I like both of these radio rebels and believe them either when we are in a face to face or when they send me a note. That said, read their letter, and then edify yourself further with a dash over to knoxnews.com to flesh out the entire story.

Lloyd C. Daugherty Wm. Kelvin Moxley
Post Office Box 11274
Knoxville, TN 37939
(865)-947-5931
October 15, 2006
Knox County Commission
Suite 603
City County Building
Knoxville, TN 37902
Dear Commissioners:
On August 20, 2006, The Halls Shopper began a three-part series on past activities of former Knox County employee Tyler Harber. In that series, Harber made numerous allegations of possible wrong-doing committed at the request and/or knowledge of Knox County Mayor Mike Ragsdale and/or
Mayor Ragsdale’s Chief of Staff, Mike Arms.
The allegations ranged from: tampering with wheel-tax petitions, managing political campaigns on county time with county resources, obtaining private medical records of private citizens and surreptitiously obtaining the private electronic communications of Knox County citizens.
Each of these allegations has incriminated Mr. Harber and implicated Mr. Ragsdale and Mr. Arms. Elements of the allegations have been corroborated or admitted to by either Mr. Ragsdale and/or Mr. Arms and reported in the media. Each of these allegations potentially constitutes serious violations of federal, state, and local law.
As is obvious, we have a vested interest in seeing these allegations fully investigated and the findings fully reported. Mr. Harber alleges he obtained our private medical records, which if true, would constitute a
violation of Health Insurance Portability and Accountability Act of 1996 ( HIPPA), Federal Public Law 104-191 as well as state statutes. Neither of us are county employees, nor recipients of county health assistance. The county mayor has no cause or legal right to seek or obtain this information.
Privacy is vitally important to every individual and vigorously guarded. The public has raised concerns over the federal government's terrorist surveillance programs and its implications on individual privacy. We should
also be concerned when our elected officials and staffs of our local government allegedly engage in actions that compromise the privacy of its individual citizens.
Regardless of whether you believe, disbelieve, or are unsure of the veracity of the accusations, it is indisputable that Mr. Harber’s allegations should be fully examined by an impartial fact-finder. We ask that the Knox County Commission do its duty and investigate this matter to clear the air and repair public confidence in county government.
Sincerely,
Lloyd C. Daugherty Wm. Kelvin Moxley
Host Co-Host
“The Voice” “The Voice”

Now that the BIG PAPER and WVLZ are engaged the Harber story could not only grow legs it just might dance right into court, or even better into the yellow pages of Knoxville's political history. No mater which way it turns it will be fun to watch, stay tuned!





Last week the summer Arbitron (radio ratings) hit the streets and if you are trying to decide which radio to spend money with, although it is flawed as heck around the edges, the book is still the bible as far as most advertising kids are concerned. Big problem with local radio today is most folks don't have a clue who is on it, which station is which and who owns what. When a sharp dressed radio account executive rolls into your parking lot and slithers out of their 94 Honda they are packing more than just their stations ratings. Today most of them will show you "several" stations you can buy in "combo" to cover everyone from the one eyed lady renting the Jim Walters in Halls to the nine car owning, mansion dweller in Maryville. So what do you do? Who do you buy? How do you shuck the wheat from the chaff and pass a check over to the gal or guy with all the pie charts and T shirts in your office? Heck if I know! LOL
Anyway, here are the numbers and if they help you then bless your heart make a buy!

Knoxville, Tennessee Market Update
Summer 2006 Arbitron


Metro 12+ Population: 633,300 Rank 71
DMA 12+ Population: 1,086,200 Rank 60


The Summer 2006 Arbitron is in for Knoxville. The survey covers the 12-week period from June 29th – September 20th.


Arbitron 12+ Respondents, Knoxville Metro Survey Area

Survey Su 05 Fa 05 Wi 06 Sp 06 Su 06

Respondents 1,691 1,726 1,706 1,797 1,730

In this book, the persons using radio (PUR) was down, so in some cases, the share of some stations may show an increase while actual ratings could be lower.

Some things to look for in this survey (Mon-Sun 6am-12 mid unless otherwise noted below):


Citadel Broadcasting

WIVK: WIVK has a 25 share 12+ for the first time since 1994, ranking #1 in all major demographics. WIVK holds a cume advantage of over 100,000 listeners 18+ over the number two station. WIVK also has a 42% AQH advantage over WJXB with Women 25-54 in prime (Mon-Fri 6a-7p) and reaches 20,000 more women every week in that demo and daypart. WIVK enjoyed an 8% increase in cume with Adults 25-54.

WOKI: WOKI is again ahead of the satellite-fed WQJK/WRJK combo with Adults 25-54, moving up three rank positions. WOKI’s strength is with Women 35-54, with 70% of its 12+ AQH audience in the Adult 25-54 age cells. Among 18-49, WOKI's share increased 77%. Its exclusive cume grew among Adults 25-54 compared to Spring 2006.

WNOX: WNOX increased its Adult 25-54 AQH by almost 9% Mon-Fri 6a-7p, with strong gains in morning drive in the demo. WNOX moved up to #3 with Adults 35-64 Mon-Fri 6a-7p passing WIMZ. WNOX now holds an 11% AQH advantage over WIMZ during prime time.

WNML: “The Sports Animal” moved from 7th to 5th with Men 25-54 during the total week, but grew significantly in drive times, posting an 82% AQH increase in morning drive and a 94% increase in afternoon drive. In afternoon drive, WNML ranks a solid number two with Men 25-54 with a 12.1 share and a 21% advantage over number 3 WIMZ.



Journal Broadcast Group

WWST: The Summer book was a good one for WWST, posting a 36% increase with Adults 25-54 in total week listening, drawing it closer to #3 WIMZ. WWST shares a lot of listeners with sister stations WKHT and WMYU.

WKHT: Over half of its audience is in the 12-24 age cells. Of its 25-54 Adult cume audience, 44% are reached each week by sister station WWST.

WMYU: “The Point” experienced a 20% loss of AQH Adults 25-54 while losing slightly less than 2% of its cume in the demo. Sixty percent of its total AQH 12+ audience is female and 40% is male, a reverse in gender audience composition from the Spring 06 report. Over 40% of its Adult 25-54 weekly cume listen to sister station WWST and 46% can be reached by WJXB. WMYU fell from 7th with Adults 25-54 to a tie for 8th, slightly ahead of WOKI.


South Central

WJXB: “B-97.5” enjoyed a nice increase in the Summer, with increases in most demos from the Spring 06 survey but well below (13%) the Summer 05 survey. WJXB had a 13% increase in AQH from the Spring 06 book with Women 25-54 and ranks a distant #2 in the demo.

WQJK/WRJK: The satellite-fed “Jack” format had a 40% AQH loss from the Spring Book with Adults 25-54. Almost 70% of its 12+ AQH is male with its strongest age cells being Men 35-64.

WIMZ: WIMZ still holds a #3 ranking with Adults 25-54, slightly ahead of #4 WWST. WIMZ had a 19% decrease in AQH with Adults 25-54. Its strongest hours with Adults is during midday.

WNFZ: WNFZ posted an 8% increase with Adults 25-54 in the Summer 06 book and shares 51% of its 25-54 cume with WWST each week. Almost 80% of its total 12+ AQH audience is male.

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THANKS for reading the Media Report this week and in closing I wanta run something about a guy who hits a long golf ball,none of us are ever sure where it will go when he hits it but that sucker is a marvel to watch fly! A big Media Report congratulations to Lou!


Moran Named Insuror of the Year by Insurors of Tennessee

NASHVILLE, TN, October 10, 2006 – Louis S. “Lou” Moran, III, CIC, of Inter-Agency Insurance in Knoxville, TN, was named Insuror of the Year at the Insurors of Tennessee 113th Annual Convention in Nashville, TN. The Insuror of the Year is the highest honor the association bestows upon its members. Mr. Moran’s years of dedicated service and instrumental role in overseeing an update of the association’s website and information management capabilities and executing a record breaking membership campaign led to his receipt of the award.

Lou has been active in Insurors of Tennessee’s volunteer leadership since 1996 when he served as Young Agents Chairman. He has chaired the Website and Technology Committee, Life & Health Committee, Convention Committee, and most recently the Membership Taskforce. Consistent with his history of producing real results and successful initiatives benefiting member agents, Lou was named the 2005 Insurors of Tennessee Chairperson of the Year. r>
“I was surprised and honored that my friends and business associates would select me for this award,” says Moran on being named Insuror of the Year. “No matter what I have given to the association, I have gotten it back ten times over.”

A native of Knoxville, Lou is heavily involved in many community projects and organizations including serving as Treasurer and Board member for the Knox Area Chamber Partnership, serving on the board to improve James White’s Fort, serving on several agency councils and coaching his children’s’ youth basketball teams.

“With Lou, it is never a question of if. It is only a question of when and how. His step-up attitude and can-do enthusiasm, regardless of the tasks at hand, make him an invaluable member and leader of Insurors of Tennessee,” says Chuck Bidek, CEO of Insurors of Tennessee. “There is no doubt that this association would not be where it is today without his spirit, leadership, and efforts.”


The Insurors of Tennessee is a trade association representing over 550 independent insurance agencies in Tennessee. Its members offer consumers a choice of insurance companies, advocacy, and professional advice for all of their insurance needs. To find an independent insurance agent in your community go to www.insurors.org and click on Find an Agent.